Category Development Manager, On Trade ( Barcelona

• Provide local purchaser-specific insights to inform customer review meetings and commercial propositions.
• Adapt the Global Point of Purchase (POP) vision and strategy for the overall spirits and the specific categories ensuring our Category vision comes to life within the local On-Trade environment.
• Apply the global Category Growth framework embedding an occasion-based approach which informs the “Where to Play” strategy and the “How to Win” execution through the IAP (Integrated Activity Planning) process.
• Apply the framework by which we will create, identify and codify successful Purchaser Marketing programs that drive value share for our brands
• Brief Cluster on adaptation required to meet country or Customer needs, feed into Cluster Jobs-to-be-done from local purchaser opportunities related to the On-Trade
• Share, ‘steal’ and re-apply activation ideas and executions from other markets where relevant programs and plans exist
• Build and manage specific Customer Engagement programs, including but not limited to reward schemes, online communication platforms, incentive programs, social media guides, etc.
• Develop on-going Account Manager content (Inspiration decks, update sales map, provide sell in decks on specific On-Trade activation).
• Provide reports to the business on the Customer Engagement programs; usage, levels of engagement, return over investment, etc.
• Organize and manage customer-facing meetings on On-Trade relevant content.

• Together with Commercial Development, own and embed Category Development capabilities to build the organisation’s capacity to deliver year on year value growth.
• Build a learning organization by creating a “share, steal and reapply” culture that systematically builds a database of Category Development best practices that feeds into the Cluster.
• Work with the Country Commercial and Brand team to build capabilities and sustained ways of working.
• Ensure implementation of learning and development plans and sustained learning for everyone in your team
• Provide Cluster Category Development team with timely input on local purchaser and customer dynamics and insights

• Help build a sense of community across the Cluster Customer Marketing teams
• Set an inspiring vision and align the team behind challenging targets while creating a passion for winning
• Engage in a culture of excellence in execution that recognizes and rewards high performance
• Ensure all colleagues have a knowledge of Bacardi company history and culture

• Experience in Customer Marketing (e.g. Purchaser/Shopper Marketing, Category Management, Sales and Channel Strategy)
• Commercial skills gained through hands on Commercial roles in On-Trade
• Experience in roles related to understanding customer and channel dynamics
• Experience in analyzing data and producing actionable insights
• Experience with Project Management
• Proficiency in English language skills

• Sales / Marketing experience
• Experience within one or more companies that have an established reputation for shopper marketing excellence
• Experience in the Spirits and/or overall beverage Industry is a distinct advantage
• Local language(s) knowledge

• Please review the Commercial Excellence Model for specific information on the functional experiences required for this role.

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

• Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.
• Family; We treat each other, and our communities, like Family. Always.
• Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.